Sabadell, El Corte Inglés, Media Markt and ONCE complete our Top 5.
Amazon was the advertiser with the campaign with the highest reach in November, according to the monthly ranking that we prepare from FLUZO for the aea - Spanish Association of Advertisers, which measures television and online video -including YouTube, connected TV, OTT platforms, and any other video environment- from a single-source, that is, obtaining all the data on a single panel and with the same methodology. The ranking reflects the total reach of the campaigns, taking into account possible duplications that may have occurred between these two environments.
Amazon's Prime promotion campaign, with Operación Triunfo as a lure, reached 90.48% of Spaniards.
Sabadell is in second place with its campaign about its online account, which was seen by 89.62% of Spanish Internet users.
In third place, with an 88% reach, is El Corte Inglés with its Black Friday campaign.
Close behind, and also promoting Black Friday, Media Markt takes fourth place in the ranking.
And, closing the Top 5, ONCE, whose 'Rasca' campaign reached 84% of Spaniards.