Case Study

An analysis of the Kings League, breakout content of the season

Piqué's Kings League has emerged as one of the most groundbreaking contents of the year. We assess its impact.

Jun 13, 2023

The Kings League, the 7-a-side soccer championship promoted by Spanish former football player Gerard Piqué and Twitch streamer Ibai Llanos, has been one of the revelation contents of the year for the public, but also for advertisers. Its combination of new narratives, streamers, live sport, and its push among segments farthest from traditional 'mass media', make it a particularly interesting product.

In this study you will find:

  • A demographic profile of its audience including data on age, gender and geographic location;
  • A comparison of its reach on digital platforms and on television (on the cuatro channel);
  • A comparison of Kings League vs. La Liga and Champions League viewership;
  • A ranking of the reach of streamers during the broadcasts.

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