Piqué's Kings League has emerged as one of the most groundbreaking contents of the year. We assess its impact.
The Kings League, the 7-a-side soccer championship promoted by Spanish former football player Gerard Piqué and Twitch streamer Ibai Llanos, has been one of the revelation contents of the year for the public, but also for advertisers. Its combination of new narratives, streamers, live sport, and its push among segments farthest from traditional 'mass media', make it a particularly interesting product.
In this study you will find:
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