An x-ray of the 2022 Eurovision songs and audiences

In this analysis, we have measured the reach of the seven most popular Eurovision songs among the Spanish public after the Benidorm Fest and Eurovision: SloMo, the representative of Spain and Eurovision and its two competitors in Benidorm: 'Ay Mamá' and 'Terra', and the representative songs of Ukraine, United Kingdom, Serbia and Sweden. Among other things, the document includes:

• The evolution of the popularity of these songs from January to the final in Turin.
• Which of the 3 Spanish songs has enjoyed the best engagement with the public;
• What is the profile of their most loyal fans.
• Which are the demographic groups that most like this format on television.

PHOTO — EBU / CORINNE CUMMING