Case Study

Connected TV in Italy: key learnings after 150 campaigns

Jun 2, 2025

We’ve put together an analysis of how Connected TV is performing in the Italian market, using market data and the benchmark developed through our measurement partnership with Publicis Italy.

This document provides practical, actionable insights on how CTV contributes to total campaign reach and how it compares to linear TV—through a single-source, people-centric methodology based on real campaign data.

What will you find in the report?

Benchmarks on reach and incremental impact compared to linear TV
CTV reach data by sociodemographic profile.
Strategies for effectively integrating CTV and linear TV.

Download it now and get the data you need to plan with confidence

Want to know more?

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