Six brands achieve 100% coverage in August combining TV and online video

Audio, whether in its traditional form (radio) or through digital channels, has long been established as an effective advertising medium. However, one aspect remains largely unexplored: its impact within a broader media mix, which is how advertisers use it in most cases. Let’s take a closer look!

Ads reach heavy TV viewers too many times and barely reach the light ones. The Frequency Index helps you detect and correct this imbalance so you can make better use of your budget.

Television’s exclusive contribution grew by more than ten percentage points compared to the same period last year, in a bimonthly ranking led by Aldi, which reached a cross-media coverage of 99.7%.

The World Cup plays on a thousand stages. FLUZO measures them all—so you can finally prove what your sponsorship is really worth. <u><a href="#webform">**BOOK A CALL**</a></u>

Advertising pressure is skyrocketing these days. How can you remain effective amidst the advertising flood and avoid the pitfalls of saturation? A cross-media measurement that provides a comprehensive view is one of the first steps.

Piqué's Kings League emerged as one of the most groundbreaking contents of the last years. We assess its impact with our cross-media measurement. <div> <a class="btn-primary" href="#webform">DOWNLOAD THE PDF</a> </div>

En noviembre y diciembre, Moeve, Lidl e ING se alzaron como las marcas con más alcance en entornos de Televisión y Vídeo Online

FLUZO ha sido reconocida como la cuarta empresa tecnológica de mayor crecimiento en España por Deloitte.

IKEA's campaigns had, like those of most advertisers, less impact among younger audiences. Find out how we helped them increase it. <div> <a class="btn-primary" href="#webform">DOWNLOAD THE PDF</a> </div>

Following its expansion into France, FLUZO partners again with MIS Group to enter one of the world's most dynamic advertising markets.

A review of Connected TV performance in Italy based on real campaign data, exclusive benchmarks, and key insights to integrate it effectively with linear TV.

An analysis of how cross-media integration helped MediaWorld maximize reach during Black Friday. <div> <a class="btn-primary" href="#webform">DOWNLOAD THE STUDY</a> </div>

Taking the equation one screen = one person at face value means ignoring a factor that could completely change your campaign metrics. Want to know more?

Vicente joined a panel at IAB Spain’s Inspirational 2025. Key insights included reaching Low TV Viewers, the evolving role of content over media, and the power of real cross-media measurement.

An analysis of the impact of the UEFA European Championship, Copa América, and the Olympic Games in Spain, Mexico, and Argentina

Lidl fue el anunciante con más alcance del mes de diciembre, con un 92,3% de cobertura cross-media –incluyendo Televisión y entornos digitales–.

How did TV, YouTube, and platforms like Netflix and Spotify contribute to a Magnum campaign in Germany?

We helped Spotify reveal its contribution to a Renault cross-media campaign that also included linear TV and online video. <div> <a class="btn-primary" href="#webform">DOWNLOAD THE STUDY</a> </div>

Black Friday, Cyber Monday, and Christmas are just around the corner. Here are the key questions you should be asking yourself.

Alfredo Fernández and Vladimir de Goiti join FLUZO to drive commercial development in the DACH region and France, respectively.

The ranking highlights the 50 most scalable companies in the country based on their revenue growth over the past four years.

The arrival of La Revuelta in Spanish prime time has sparked a television battle not seen in decades in the country. We analyze the preferences of 'Low TV Viewers' in this contest, the migration of viewers between channels, and 'on-demand' consumption.

Lidl, Mutua, and ING: the brands with the most impactful campaigns in September and October.

We followed Montoya’s race through Spain, France, and Italy to measure its true reach, reveal the duplications created between linear and digital environments, and analyze its impact on key segments such as Low TV Viewers.

Javier Valbuena joins FLUZO as Head of Sales Spain, a role previously held by Vicente García, co-founder of the company, who will now assume the position of Head of Sales International.

Two campaigns, two countries, and one shared key: the human factor as the driver of reach and virality. Discover what the data tells us about two of the year's most memorable Christmas campaigns.

The analysis of the 2025 bimonthly rankings reveals key trends in how reach was built among the campaigns with the highest TV advertising pressure and digital presence throughout the year.

How CUPRA and PHD built a near-total reach campaign across every medium, and FLUZO measured every single impact.

Bad Bunny. Super Bowl Halftime. 13 markets. 2 weeks of data. We tracked every audiovisual exposure to the show: live, digital, linear TV, across Latin America and Europe.