Case Studies

We followed Montoya’s race through Spain, France, and Italy to measure its true reach, reveal the duplications created between linear and digital environments, and analyze its impact on key segments such as Low TV Viewers.

An analysis of the impact of the UEFA European Championship, Copa América, and the Olympic Games in Spain, Mexico, and Argentina

The arrival of La Revuelta in Spanish prime time has sparked a television battle not seen in decades in the country. We analyze the preferences of 'Low TV Viewers' in this contest, the migration of viewers between channels, and 'on-demand' consumption.

How did TV, YouTube, and platforms like Netflix and Spotify contribute to a Magnum campaign in Germany?

An analysis of how cross-media integration helped MediaWorld maximize reach during Black Friday.

We helped Spotify reveal its contribution to a Renault cross-media campaign that also included linear TV and online video.

Video games have established themselves as one of the most popular entertainment industries in the world. And yet, in-game advertising only receives about 5% of media investment. What if a change in trend is on the horizon?

IKEA's campaigns had, like those of most advertisers, less impact among younger audiences. Find out how we helped them increase it.

Piqué's Kings League emerged as one of the most groundbreaking contents of the last years. We assess its impact with our cross-media measurement.