Single-source cross-media measurement of content audience
Evaluate the audience and perception of cross-media and on-demand content (Linear TV, Radio, OTTs, CTV, Online video, Online audio, etc.)
The new generation of cross-media measurement
Single-source measurement of media and tested content
Cross-media and cross-device measurement
One single source of data to measure the consumption of any audio content on any device, at any time and any place it might be consumed.
Non-intrusive measurement
Based on passive observation: we measure what they have seen on TV or digital video, what they have heard on the radio or what impacts they've received without the need for surveys.
Measurement of linear and on-demand content.
Capability of measuring what's consumed by panelists both with linear broadcasts (radio, TV...) and ones on demand or online (CTV, online video, podcasts), as well as emerging phenomena like Twitch.
Single-source enriched data
Audience data combined with surveys, online/ on app behavior data and other data sets.
Multiple research possibilities for media
Our cross-media measurement and research capabilities open up many possibilities for media groups.
Case Study
NEW