ONE LANGUAGE FOR ALL MEDIA

The cross-media measurement standard for advertising effectiveness

Optimize 20% of your media spending making inefficiencies visible and revealing optimization opportunities.

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THE PROBLEM

Advertisers are inefficiently spending their media budgets

TV, CTV, Tik Tok, Netflix... Advertising has become extremely fragmented, with advertisers using multiple media simultaneously as part of a single campaign.

Problems begin when measuring who -and how many times- is watching a campaign. Each of the media report their own metrics and audience universes, which leads to duplication between media and excessive frequencies.

THE SOLUTION

A fully cross-media, seamless and actionable measurement

FLUZO is based on a proprietary ACR technology that turns the mobile-phone into a people meter, enabling a measurement with 3 main features:

  • NATIVE CROSS-MEDIA: All media speak the same language, which unlocks a whole new point of view for your campaigns.

  • SEAMLESS: We measure from a single-source, passively, skipping walled gardens; at home and away. And above all, we measure the consumption of people, not devices!

  • ACTIONABLE: We draw conclusions in real-time, so advertisers aren't captive till the conclusion of their campaigns.

Make accurate decisions
with single-source data that provides you a unique picture of media consumption.
PRODUCTS

Products tailored to advertiser needs

Our products place the advertiser at the center and are completely tailored to their budget optimization and reporting requirements. They solve 3 major pain points:

  • THE REAL TIME CHALLENGE: FLUZO allows advertisers to fully optimize their media budgets on real-time.

  • THE EFFICIENCY ISSUE: FLUZO provides data on the efficiency of media reaching audiences.

  • THE OVERSPEND PROBLEM: FLUZO offers insights on real cross-media effective frequencies to avoid overspend or Brand damage.

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