TV, CTV, Tik Tok, Netflix... Advertising has become extremely fragmented, with advertisers using multiple media simultaneously as part of a single campaign.
Problems begin when measuring who -and how many times- is watching a campaign. Each of the media report their own metrics and audience universes, which leads to duplication between media and excessive frequencies.
FLUZO is based on a proprietary ACR technology that turns the mobile-phone into a people meter, enabling a measurement with 3 main features:
NATIVE CROSS-MEDIA: All media speak the same language, which unlocks a whole new point of view for your campaigns.
SEAMLESS: We measure from a single-source, passively, skipping walled gardens; at home and away. And above all, we measure the consumption of people, not devices!
ACTIONABLE: We draw conclusions in real-time, so advertisers aren't captive till the conclusion of their campaigns.
Our products place the advertiser at the center and are completely tailored to their budget optimization and reporting requirements. They solve 3 major pain points:
THE REAL TIME CHALLENGE: FLUZO allows advertisers to fully optimize their media budgets on real-time.
THE EFFICIENCY ISSUE: FLUZO provides data on the efficiency of media reaching audiences.
THE OVERSPEND PROBLEM: FLUZO offers insights on real cross-media effective frequencies to avoid overspend or Brand damage.