Case Study

Revealing Spotify's Impact on a Renault Cross-Media Campaign

Jun 27, 2024

10%

Spotify achieved 10 points of coverage and reinforced TV frequency among younger audiences.

2pt

Spotify contributed 2pt of incremental coverage over TV and nearly 9 points over VOL..

43%

Almost half of the young people impacted by Spotify considered buying a Renault soon.

What Did We do?

We analyzed the contribution of Spotify advertising in a Renault cross-media campaign that also included TV and online video placements. The study provides key insights into how Spotify significantly enhances the campaign's effectiveness by reaching a distinct audience profile, maintaining presence during times when TV viewership wanes, and creating well-received ads that boost brand metrics like purchase consideration.

Methodology

To obtain such data, a methodology like FLUZO's is necessary. FLUZO offers a unified metric for all audiovisual media included in a campaign, such as TV, CTV, VOL, or OTT platforms, thanks to its audiomatching-based observational measurement.

Additionally, the collaboration with Netquest, our panel partner, and El Departamento, a market research agency, was crucial in the development of this study.

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