We analyzed a campaign that combined TV, Digital (including YouTube, Facebook, Instagram, TikTok and Twitch) and Spotify, focusing on video performance over audio performance.
How does advertising work on Spotify compared to on other media? This is a question many advertisers ask themselves, but which only a methodology such as FLUZO’s is able to answer. What’s more, it is an issue we have already tackled twice during exercises for Spotify Advertising. The first time we did it while analyzing a BBVA campaign. And now the second analysis is being published, this time on a “Wallapop” campaign.
Together with “The Cocktail Analysis”, we analyzed a campaign that combined TV, Digital (including YouTube, Facebook, Instagram, TikTok and Twitch) and Spotify, focusing on video performance (a higher cost) over audio performance (a lower cost). The results that both achieved were similar or, in the case of audio, better regarding campaign effectiveness, brand image and awareness. Specifically, the following conclusions stand out:
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