Case Study

An analysis of the consumption of 'Squid Game'

Nov 1, 2021

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38% of the Spanish Internet population over the age of 18 has watched an episode of Netflix's latest sensation, 'Squid Game', in the 26 days following its release, a proportion that soars to over 70% among 18-24 year olds.

These are the main conclusions of the independent study on the consumption of the series in Spain that we have done at FLUZO using our ACR (Automatic Content Recognition) technology, based on audio fingerprinting, which allows us to measure consumption passively/observationally from any device and on a single group of Netquest panelists.

The analysis also reflects the pace at which viewers have been joining after the launch, the moments in which the series has been most watched throughout the day or week, the day that brought together the largest audience, or the portrait of the most voracious consumer.

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